If your home has been sitting on the market longer than expected, you’re not alone—and you’re not doing anything wrong. Today’s real estate market has shifted, and what worked even a year ago may no longer be enough to get a home sold.
The good news? Most homes that aren’t selling can be repositioned successfully with the right strategy.
At The Ellison Group, we spend every day analyzing what’s working, what’s not, and why buyers are passing over certain homes. Through that experience, we’ve identified a few common reasons homes struggle to sell in today’s market.
The Most Common Reasons Homes Aren’t Selling
1. Pricing
Pricing is still the #1 factor. In today’s market, buyers are more informed, more cautious, and less willing to “test” an overpriced home. Even being slightly off can dramatically reduce showings.
2. Staging & First Impressions
Buyers decide how they feel about a home within seconds. Clutter, outdated furniture layouts, or rooms that feel smaller than they are can prevent buyers from emotionally connecting.
3. Online Presentation
Most buyers first meet your home online—not in person. If your listing doesn’t stop their scroll, it won’t earn a showing.
4. Photography & Visual Flow
The order, quality, and composition of listing photos matter more than ever. Poor lighting, awkward angles, or a confusing photo sequence can hurt interest, even if the home is beautiful in person.
5. Marketing Strategy
Simply “putting it on the MLS” isn’t enough anymore. Homes need a strategic launch, targeted exposure, and clear messaging to stand out.
The Solution: A Proven 7-Point Plan to Get Homes Sold
Because we saw these issues happening repeatedly, we created a 7-Point Home Selling Plan designed specifically for today’s market. This plan walks sellers step-by-step through:
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Proper pricing strategies
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Staging and presentation tips that actually work
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How to position your home online to attract buyers
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Photo and listing optimization
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Strategic adjustments that generate renewed interest
It’s practical, actionable, and built around what today’s buyers are responding to right now.
Want the 7-Point Plan?
If your home isn’t selling—or you want to avoid these mistakes before listing—we’d love to help.
Email us at [email protected] and reference “7-Point Plan,” and we’ll send it directly to you
Selling a home doesn’t have to feel frustrating. With the right approach, you can reposition your home, regain momentum, and get results.
